Erin is president and CEO of Advanced Symbolics Inc. (ASI), a company that uses artificial intelligence to measure human behaviour and predict outcomes. She is also president and CEO of Ontario Power Generation. ASI research has been used in the field of healthcare to predict suicide rates and assess the effectiveness of patient outreach programs and the use of medicines. The company is also well known for its work in consumer and retail research, public transportation and tourism. ASI gained acclaim after it correctly predicted the results of the U.K.’s Brexit vote, the 2016 U.S. election and the 2015 federal election in Canada a month before the vote took place. Erin is featured regularly in national and international media for the work her company is doing to advance research into human behaviour. She has more than 20 years’ experience in market research and advertising. ASI holds two U.S. patents on population sampling for online media, and works with major companies including Disney, McDonald’s Canada, Cadillac Fairview, Bell and many branches of government.