Strength in numbers

Discover how support from our members and aligning ourselves with like-minded organizations enable CPA Canada Financial Literacy to grow.

We wouldn’t be where we are today, celebrating our fifth year, if it weren’t for our amazing members and sponsors, along with the support from communities across Canada. Since day one, we have had tremendous support and encouragement to create and develop programming for Canadians to help them become more financially literate. Our member CPA volunteers, with their passion for giving back, have allowed us to work in many different communities. Some CPA volunteers have even stepped up to be Area Leaders, assisting other volunteers in delivering financial literacy education.

Our sponsors enable us to keep CPA Canada Financial Literacy dynamic and successful. In 2014, our program gained further momentum when we teamed up with Great-West Life, London Life and Canada Life to further our financial literacy initiatives. As our national development sponsor, they provided us with an initial gift of $518,000 to expand our award-winning financial literacy program. This sponsorship not only provided us with the opportunity to develop additional content, but also allowed us to host our first-ever financial literacy conference in November 2016. This event successfully brought together thought leaders from across the country to tackle best practices in helping Canadians learn how to better manage their money.

Furthermore, they help us to be nimble, quickly developing programming when needed. For instance, last year we developed a down-to-earth resource for those facing unemployment with the launch of Survive and thrive: Move ahead financially after losing your job – something many Canadians are facing today.

Currently we are working with the Financial Planning Foundation on an online wellness tool, which will assist Canadians in identifying areas that could improve their financial wellness and guide them to relevant resources.

“Sponsors are a key component of our program's success,” says Doretta Thompson, director, Corporate Citizenship, and leader of CPA Canada Financial Literacy. “They not only provide funding and expertise for our program development, but they offer unique insights from various industry perspectives. We have been very fortunate with our relationships.”

Recognizing there is strength in numbers, we are always looking for strategic ways to work with organizations to better serve the needs of Canadians. With these partnerships, and the unfailing support of our members and communities, we can continue to be a leader in developing education that empowers Canadians to take control of their finances. So with that, we thank you for five magnificent years!

For questions, please email us.