Bob Willard

Bob is a leading expert on quantifying and selling the business value of corporate sustainability strategies. He has given over a thousand presentations to corporate, government, university and NGO audiences. His six books, two DVDs, business case worksheets and extensive Master Slide Set provide capacity-building resources for sustainability champions.

He previously worked for 34 years with IBM Canada, “retiring” in 2000. Bob serves on the boards of Forum for the Future U.S. and the Future-Fit Foundation and serves on the B Lab Standards Advisory Council. He was inducted into the International Society of Sustainability Professionals (ISSP) Hall of Fame in 2011, received Clean50 awards in 2015 and 2017, and earned a “Best for the World - Overall” award for certified B Corps in 2013, 2014 and 2017. He is an ISSP Certified Sustainability Professional and has a PhD in sustainability from the University of Toronto.

His mission is to ensure that the quality of life of his three children and three grandchildren is at least as good as he has enjoyed.

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