When Lisa participated in a sea kayaking adventure in the early 2000s to raise money for breast cancer research, she had no idea the experience would change her life. Employed at a public relations agency at the time, she found herself drawn to the charitable sector and quickly realized that cause-related marketing and communications were her passion. Today, Lisa is director of marketing and communications for the ALS Society of Canada. ALS Canada is responsible for Canada’s national ALS (amyotrophic lateral sclerosis) research program, federal advocacy and serving more than 1,000 people living with ALS in the province of Ontario. As a change agent, Lisa helps organizations to realign and strengthen their marketing and communications function during times of growth or transformation. Prior to joining ALS Canada, she worked with Kids Help Phone, George Brown College, the Canadian Partnership against Cancer and the Canadian Breast Cancer Foundation. She has a bachelor of journalism from Carleton University.